Tag: Finance

How to Raise Venture Funding as a First-Time Founder

Access a comprehensive guide with knowledge and strategies to navigate your first venture fundraising process as a startup founder.

Embarking on a startup venture is an exhilarating yet challenging endeavor. While a strong idea serves as the foundation, attracting customers, assembling a capable team, managing finances, and securing investment capital are critical components that demand meticulous attention, particularly in the highly competitive arena of venture capital funding.

In the fast-paced world of startups, investors, whether angel investors or traditional venture capital (VC) firms are inundated with countless pitches daily. Consequently, making a compelling case for your startup and capturing their attention is of paramount importance.

These multifaceted tasks can be daunting for any founder, especially those with limited experience in the startup ecosystem. At Daba, we work closely with angel investors and venture capitalists who have a proven track record of investing in promising African startups.

To support your fundraising journey, we have crafted a comprehensive guide to equip you with the knowledge and strategies to navigate this intricate process successfully. It is essential to point out that this fundraising guide is not a one-size-fits-all approach and this guide specifically focuses on raising your first round of funding.

Determine the Right Investor

Africa’s tech ecosystem is attracting significant investment, but not all investors are a fit for your cap table. Avoid applying to renowned accelerators like Y Combinator just because others are doing so. Instead, identify the right investors for your journey.

The relationship between investors and founders is akin to a marriage; getting it wrong can lead to regret. Ensure that your interests align with theirs. While many investors in Africa are sector-agnostic, some prefer specific sectors like fintech. Tailoring your pitch to investors who align with your sector and stage is essential.

Also Read: How to Raise Venture Funding in a Downturn

Build a Solid Founding Team

In the early stages, credibility is scarce. Financials might be minimal, so investors often scrutinize your team. A robust leadership team, particularly with a technical co-founder, is crucial.

Ensure that every team member is competent and shares your vision, as early hires significantly impact your startup’s success. Your profile as a founder also matters; first-time founders may face skepticism. Demonstrating trustworthiness and teachability can attract investments. Fundraising is distracting, so having a strong team is vital.

Show Traction

Traction reflects your startup’s progress, such as customer acquisition, revenue generation, or transaction volume. The level of traction needed varies by business stage. If your startup doesn’t show significant progress after a few months, reconsider your strategy or even the viability of your business.

Understand Your Total Addressable Market

Investors seek startups with the potential to scale. Even if your B2B market isn’t large, its value might be high. Without a substantial market, raising further rounds becomes challenging. Ensure your startup can grow significantly to attract investor interest.

Know Your Business Inside Out

Few things deter investors more than founders who lack a deep understanding of their business. Some investors may not be familiar with your industry, so your ability to explain it clearly is critical. Demonstrate thorough knowledge of your finances, revenue model, and operations.

Milestone-Based Fundraising

Startups needing substantial capital may find it easier to raise smaller amounts tied to specific milestones. This approach proves your concept’s viability and market demand, making it easier to secure further funding.

Have a Plan for the Investment

It’s common for entrepreneurs to improve their lifestyles with investor funds, but this is a mistake. Outline a clear plan for how the funds will advance your business. Whether for hiring, product development, or market expansion, investors need to see this.

Get Professional Legal Advice

Don’t skimp on legal fees; an experienced lawyer is crucial from the start. Not all VCs have your best interests at heart, and a lawyer can protect you. Ensure your startup is registered appropriately, separate from the founders, and that you have all necessary regulatory permits. Protect intellectual property and use employee stock options to attract talent.

Before seeking investors, make sure your business is investor-ready. This includes incorporation as a limited liability company and having founder agreements in place. During negotiations, look out for terms like the “no shop” clause and avoid chasing overly high valuations.

If legal fees are prohibitive, explore alternative compensation for legal services. Always secure sound legal advice before signing any agreements.

Navigating the Fundraising Journey

Fundraising is a demanding process requiring thorough preparation. Define your funding needs and a realistic timeline. Balancing fundraising with running your business is key to your startup’s success.

By following these guidelines, you can enhance your startup’s appeal to investors and navigate the complexities of early-stage funding more effectively. Daba is here to support your journey, providing insights and connections to propel your startup forward. Tap here to contact us for more info.

June 18, 2024
Navigating High Inflation: Where to Invest Your Naira
The combination of persistently high inflation and swinging local currency presents a challenging environment for wealth preservation and growth.

Nigeria’s economy presents a challenging environment for investors.

With an alarming headline inflation rate of 33.95% for May 2024, the highest in 28 years, the erosion of the naira’s purchasing power is a significant concern.

Traditional savings methods, such as keeping funds in the bank, provide little to no value in return, while the volatile currency further compounds the problem.

Inflation’s impact on investments can be a cause for concern, especially for individuals seeking sound financial decisions.

Also Read: Rising Inflation: What Does it Mean For Your Investments?

How to Protect Your Money Against Inflation

One effective strategy to protect your wealth from the ravages of inflation is to invest in assets denominated in a foreign currency.

The Nigerian naira has been losing value against the dollar for many years, declining by 55% in 2023 alone, meaning that your money will lose value if kept in naira.

By investing in currencies outside the naira such as US dollars, you can safeguard your wealth from the eroding effects of inflation.

Furthermore, a diversified portfolio comprising various asset classes can help mitigate risk and provide opportunities for wealth growth amid Nigeria’s high inflationary environment.

This article explores strategic asset classes you can consider investing in, including stocks, bonds, exchange-traded funds (ETFs), real estate, and dollar-denominated fixed deposits.

Stocks: Tapping into Corporate Growth

Investing in stocks allows you to buy shares of companies listed on a stock exchange such as the Nigerian Exchange (NGX) or other regional markets like the Bourse Régionale des Valeurs Mobilières (BRVM) in Francophone West Africa.

Companies such as MTN, Nestle, and Dangote Cement present attractive investment opportunities on the NSE, while the BRVM offers exposure to companies like Sonatel, Orange, and Coris Bank.

In this context, the latter presents a more compelling case given the BRVM operates using the CFA Franc currency, which is pegged to the Euro and hence offers stability.

Stocks fall under the mid-to-long-term investment category and can provide dividend payments when companies declare dividends to their shareholders. Before investing in any company’s shares, it is crucial to conduct thorough due diligence and research to identify profitable and well-managed businesses.

Platforms like Daba offer a convenient platform for purchasing and managing your stock investments.

Also Read: How to Invest in African Stock Markets

Bonds: Lower Risk, Consistent Returns

Bonds represent loans made to companies or governments. When you buy a bond, you essentially lend money to the issuer.

Bonds are generally considered less risky than stocks but offer lower returns. They provide a steady stream of income through regular interest payments and can be a stable addition to a diversified portfolio.

Also Read: What are Bonds and Why Invest in Them?

Exchange-Traded Funds (ETFs): Diversified Exposure

ETFs are pooled investment vehicles that invest in a portfolio of stocks, typically managed by professionals. Investing in ETFs can be an excellent way to diversify your portfolio and reduce risk.

ETFs provide exposure to various market sectors or indices, allowing you to participate in the growth potential of a broad range of assets through a single investment.

Daba, for instance, provides access to more than 100 ETFs on the BRVM exchange.

Real Estate Investment Trusts (REITs): Unlocking Real Estate Potential

REITs offer a unique opportunity to gain exposure to the real estate market without the need to purchase and manage individual properties. These companies own or finance income-producing real estate assets and are legally required to distribute at least 90% of their monthly income to shareholders as dividends.

Investing in REITs provides access to the stocks of these trusts, allowing you to benefit from the potential appreciation of real estate values and regular dividend payments.

Dollar Fixed Deposit Savings: Steady and Secure

Dollar fixed deposit savings accounts offer a relatively safe and low-risk way to invest in dollars. While the returns may be modest, these accounts provide a higher interest rate than traditional naira savings accounts. This option is suitable for those seeking a stable and secure investment with minimal risk exposure.

Daba offers a comprehensive platform for investing in foreign currency-denominated assets, such as stocks of high-growth companies in the Francophone West Africa region. Download the app to get started.

A Strategic Approach to Investing

To successfully navigate the investment landscape in Nigeria’s high inflationary environment, it is essential to adopt a strategic approach. Here are some key tips to consider:
1. Do Your Research: Before committing to any investment, conduct thorough research on the companies, bonds, or funds you’re interested in. Understand the risks and rewards associated with each option, and make informed decisions.
2. Start Small: If you’re new to investing, it’s advisable to start with smaller investments. This approach minimizes risk and allows you to learn about the investing process gradually. As you gain experience, you can increase your investment amounts.
3. Get Educated: Investing involves a learning curve, and it’s crucial to educate yourself about various investment strategies, risk management, and market dynamics. Utilize resources such as books, websites, and courses to enhance your knowledge.
4. Reinvest Your Earnings: Reinvesting your investment earnings can accelerate the growth of your wealth. By consistently reinvesting your profits, you can benefit from the power of compounding returns over time.
5. Stay Patient: Investing is a long-term endeavor, and patience is key. Don’t panic if your investments experience short-term volatility or losses. Over the long run, the stock market has historically trended upwards, rewarding patient and disciplined investors.
6. Seek Professional Advice: Consider working with a reputable financial advisor who has a deep understanding of the Nigerian market. Their expertise can guide you in making informed investment decisions and navigating the complexities of the local economy.
7. Diversify and Rebalance: Diversifying your investments across different asset classes can help mitigate risk. Additionally, regularly rebalancing your portfolio ensures that your asset allocation remains aligned with your investment goals and risk tolerance.
8. Monitor Your Investments: Regularly monitor your investments to ensure they are performing as expected and make adjustments as needed. This proactive approach can help you capitalize on emerging opportunities and mitigate potential risks.
Navigating Nigeria’s high inflationary environment requires a strategic and diversified approach to investing. Remember to conduct thorough research, start small, educate yourself, reinvest your earnings, and stay patient.

With the right strategy and the support of platforms like Daba, you can successfully navigate the challenging economic landscape and secure your financial future.
June 18, 2024
Inflation Montante : Que Signifie-t-elle pour Vos Investissements ?
Depuis 2022, l’inflation est un problème persistant qui affecte les dépenses quotidiennes de chacun.

Des courses à l’essence, le coût des essentiels augmente régulièrement, réduisant les budgets et laissant beaucoup se demander comment protéger leurs investissements.

Mais ne vous inquiétez pas, il y a un côté positif !

Bien que l’inflation puisse être difficile, elle ne doit pas nécessairement signifier la perte de votre portefeuille d’actions. Avec la bonne stratégie, vous pouvez utiliser les actions pour surmonter cette tempête inflationniste et potentiellement en tirer profit.

Cet article explore comment l’inflation impacte vos investissements, en particulier les actions. Nous allons examiner les défis de l’inflation et révéler des stratégies pour en tirer parti.

Alors, attachez vos ceintures et explorons ensemble le monde de l’inflation !

Qu’est-ce que l’Inflation ? L’étiquette de Prix sur Tout

Imaginez votre plat préféré au restaurant local. L’année dernière, il coûtait 3 000 francs CFA. Aujourd’hui, il coûte 3 500 francs CFA. Voilà l’inflation en action.

C’est l’augmentation générale des prix des biens et services au fil du temps, réduisant le pouvoir d’achat de votre argent. Un billet de 3 000 francs CFA achète moins aujourd’hui qu’il ne le faisait il y a un an.

Pourquoi l’Inflation Est-elle Importante pour les Investisseurs

L’inflation peut être une épée à double tranchant pour les investisseurs. Voyons comment :
- Érosion de la Valeur des Investissements : Les investissements à revenu fixe comme les obligations offrent un taux d’intérêt fixe. Si l’inflation dépasse ce taux, le rendement réel de votre investissement diminue. Imaginez une obligation à 5 % avec une inflation de 8 %. Vous gagnez techniquement de l’argent, mais votre pouvoir d’achat a diminué de 3 %.
- Fluctuations du Marché Boursier : Les entreprises sur les bourses comme la BRVM ne sont pas à l’abri de l’inflation. Elles peuvent augmenter les prix pour compenser la hausse des coûts. Si ces entreprises parviennent à gérer efficacement l’inflation et à maintenir leur rentabilité, leurs cours boursiers pourraient augmenter, potentiellement surpassant l’inflation.
Secteurs Qui Peuvent Prospérer en Période d’Inflation

Toutes les entreprises ne sont pas égales face à l’inflation. Voici quelques secteurs de la BRVM qui pourraient bien performer en période d’inflation :
- Consommation Courante : Les gens doivent manger, quelle que soit l’inflation. Les entreprises de la BRVM dans les biens de consommation courante, comme SONATEL (télécommunications) ou celles du secteur des biens de consommation, tendent à voir une demande stable même avec la hausse des prix.
- Finances : Les banques comme Ecobank ou Bici peuvent bénéficier de la hausse des taux d’intérêt, un outil courant utilisé pour lutter contre l’inflation. Des taux d’intérêt plus élevés signifient que les banques peuvent facturer plus pour les prêts, augmentant potentiellement leurs bénéfices.
- Matériaux : Les prix des matières premières augmentent souvent avec l’inflation. Les entreprises dans l’extraction ou la transformation de ces matériaux, comme Solibra (brasserie) sur la BRVM, pourraient voir leurs cours boursiers en bénéficier.
Stratégies pour Profiter de l’Inflation avec les Actions

Alors, comment pouvez-vous tirer parti de l’inflation sur la BRVM ? Voici quelques conseils :
- Actions Battant l’Inflation : Recherchez des entreprises ayant une histoire d’augmentation des prix et des revenus en parallèle avec l’inflation. Cela pourrait inclure des entreprises de biens de consommation courante comme les brasseries ou les producteurs de nécessités quotidiennes.
- Investir dans les Actions à Dividendes : Les entreprises qui paient régulièrement des dividendes offrent un flux de revenu régulier pouvant aider à compenser l’impact de l’inflation sur votre pouvoir d’achat. Cherchez des entreprises sur la BRVM ayant une histoire de paiements de dividendes fiables.
- Gérez Activement Votre Portefeuille : L’inflation est un processus continu. Surveillez régulièrement vos avoirs BRVM et ajustez votre stratégie d’investissement au besoin. La diversification à travers les secteurs capables de résister à l’inflation est clé.
- Diversifiez : Ne mettez pas tous vos œufs dans le même panier. Répartissez vos investissements entre différents secteurs et classes d’actifs pour atténuer le risque.
Avec la plateforme d’investissement de Daba, vous pouvez accéder à une large gamme d’actions battant l’inflation et d’entreprises versant des dividendes, garantissant que votre portefeuille reste résilient en période de difficultés. Téléchargez notre application pour commencer.

Au-delà des Actions : Autres Couvertures Contre l’Inflation

Bien que les actions puissent être un outil puissant contre l’inflation, un portefeuille bien diversifié est essentiel. Considérez ces stratégies supplémentaires :
- Les Matières Premières : Certaines matières premières, comme l’or, voient souvent leurs prix augmenter en période d’inflation et peuvent agir comme une couverture contre l’inflation.
- Les Bons du Trésor : Bien qu’ils ne soient pas directement à l’épreuve de l’inflation, les obligations d’État à court terme peuvent offrir une certaine protection contre la hausse des taux d’intérêt en période d’inflation.
- Fonds de Placement Immobilier (REITs) : Les REITs peuvent être une bonne couverture contre l’inflation. Les REITs possèdent et exploitent des biens immobiliers générant des revenus. En période d’inflation, les valeurs des propriétés et les loyers augmentent souvent, se traduisant par des rendements plus élevés pour les investisseurs en REITs.
Restez Informé : L’Inflation Est une Cible Mobile

Les taux d’inflation fluctuent et les prévisions économiques peuvent changer. Se tenir informé des actualités économiques et des projections d’inflation est crucial pour prendre des décisions d’investissement éclairées.

Daba fournit des informations fiables et des analyses d’experts pour vous aider à rester en avance sur les tendances inflationnistes et à faire des choix d’investissement judicieux. Commencez ici.

Rappelez-vous, Il Ne S’agit Pas de Battre l’Inflation, Mais de Suivre le Rythme

L’objectif en période d’inflation n’est pas nécessairement de “battre” l’inflation mais de s’assurer que vos investissements suivent au moins son rythme.

En comprenant comment fonctionne l’inflation et en faisant des choix stratégiques, vous pouvez positionner votre portefeuille pour naviguer en période d’inflation et potentiellement accroître votre richesse au fil du temps.

Chez Daba, nous donnons aux investisseurs les outils et les perspectives nécessaires pour prendre des décisions éclairées et protéger leur richesse en toutes circonstances économiques. Explorez notre plateforme dès aujourd’hui et commencez à investir en toute confiance.
June 8, 2024
Rising Inflation: What Does it Mean for Your Investments?
Since 2022, inflation has been a persistent issue affecting everyone’s daily expenses.

From groceries to gas, the cost of essentials has been steadily climbing, squeezing wallets and leaving many wondering how to protect their investments.

But fear not, there’s a silver lining!

While inflation can be challenging, it doesn’t have to spell doom and gloom for your stock portfolio. With the right strategy, you can use stocks to weather this inflationary storm and potentially profit from it.

This article delves into how inflation impacts your investments, particularly stocks. We’ll explore inflation’s challenges and unveil strategies to turn it into an advantage.

So, buckle up, and let’s navigate the world of inflation together!

What is Inflation? The Price Tag on Everything

Imagine your favorite dish at the local restaurant. Last year, it cost 3,000 CFA francs. Today, it’s 3,500 CFA. That’s inflation in action.

It’s the general increase in prices of goods and services over time, reducing the purchasing power of your money. A 3,000 CFA note today buys less than it did a year ago.

Why Inflation Matters for Investors

Inflation can be a double-edged sword for investors. Let’s see how:
- Erosion of Investment Value: Fixed-income investments like bonds offer a set interest rate. If inflation rises above that rate, the actual return on your investment diminishes. Imagine a 5% bond with 8% inflation. You’re technically gaining money, but your purchasing power has decreased by 3%.
- Stock Market Swings: Companies on stock exchanges such as the BRVM aren’t immune to inflation. They may raise prices to offset rising costs. If these companies can effectively manage inflation and maintain profitability, their stock prices could rise, potentially outpacing inflation.
Remember: This isn’t guaranteed. A company’s ability to raise prices and maintain profits depends on various factors like competition and consumer demand. In addition, high inflation can also lead to economic uncertainty, potentially impacting stock prices.

Also Read: Should You Save Or Invest Your Money?

Sectors That Can Thrive in Inflation

Not all companies are created equal when it comes to inflation. Here are some BRVM sectors that might perform well during inflationary periods:
- Consumer Staples: People need to eat regardless of inflation. Companies on the BRVM dealing in essential goods like SONATEL (telecoms) or companies in the consumer goods sector tend to see steady demand even with rising prices.
- Financials: Banks like Ecobank or Bici can benefit from rising interest rates, a common tool used to combat inflation. Higher interest rates mean banks can charge more for loans, potentially increasing their profits.
- Materials: The prices of raw materials often rise with inflation. Companies in the extraction or processing of these materials, like Solibra (brewery) on the BRVM, could see their stock prices benefit.
Strategies to Profit From Inflation With Stocks

So, how can you leverage inflation to your advantage on the BRVM? Here are some tips:
- Inflation-Beating Stocks: Look for companies with a history of increasing prices and revenue alongside inflation. These could be consumer staples companies like breweries or producers of everyday necessities. As inflation pushes up the cost of their products, their profits tend to rise as well.
- Invest in Dividend-Paying Stocks: Companies that consistently pay dividends provide a regular stream of income that can help offset inflation’s impact on your purchasing power. Look for companies on the BRVM with a history of reliable dividend payouts.
- Actively Manage Your Portfolio: Inflation is an ongoing process. Regularly monitor your BRVM holdings and adjust your investment strategy as needed. Diversification across sectors that can weather inflation is key.
- Diversify: Don’t put all your eggs in one basket. Spread your investments across different sectors and asset classes to mitigate risk.
With Daba’s investment platform, you can access a wide range of inflation-beating stocks and dividend-paying companies, ensuring your portfolio remains resilient in challenging times. Download our app to get started.

Beyond Stocks: Additional Inflation Hedges

While stocks can be a powerful tool against inflation, a well-diversified portfolio is essential. Consider these additional strategies:
- Commodities: Certain commodities, like gold, often see their prices rise during inflation and can act as a hedge against inflation.
- Treasury Bills: Though not directly inflation-proof, short-term government bonds can offer some protection against rising interest rates in inflationary periods.
- Real Estate Investment Trusts (REITs): REITs can be a good hedge against inflation. REITs own and operate income-producing real estate. During inflation, property values and rents often rise, translating to higher returns for REIT investors.
Also Read: What is investment diversification? – Importance, benefits, and strategies

Stay Informed: Inflation is a Moving Target

Inflation rates fluctuate, and economic forecasts can change. Keeping yourself updated on economic news and inflation projections is crucial for making informed investment decisions.

Daba provides reliable information and expert analysis to help you stay ahead of inflation trends and make smart investment choices. Get started here.

Remember, It’s Not About Beating Inflation, It’s About Keeping Up

The goal in an inflationary environment isn’t necessarily to “beat” inflation but to ensure your investments at least keep pace with it.

By understanding how inflation works and making strategic choices, you can position your portfolio to navigate inflationary periods and potentially grow your wealth over time.

At Daba, we empower investors with the tools and insights needed to make informed decisions and safeguard their wealth in any economic climate. Explore our platform today and start investing with confidence.
June 7, 2024
South African Small-Cap Industrials Offer Investors a Unique Opportunity
Contributed by Chipo Muwowo, Founder of Capital Markets Africa.
- SA small-cap Industrials enjoy strong earnings potential
- Some firms have completed judicious acquisitions in recent years
- Stock prices remain attractive despite significant increases in their value
African equity markets offer investors great promise. This is even though most African listed companies don’t appear on leading, global frontier and emerging market indices.

On the Johannesburg Stock Exchange (JSE), Africa’s largest and most liquid stock exchange, one sector that deserves more attention from investors is the small-cap industrials sector.

In this short piece, we highlight three stocks that could provide investors with a route into South African equities, perhaps for the first time.

Why?

SA industrials enjoy strong earnings potential driven by diversification and good asset management. Some firms have completed judicious acquisitions at home and abroad in recent years, and stock prices remain attractive despite significant increases in their value.

Afrimat Limited (JSE: AFT)

Afrimat is a mining and materials company listed on the Johannesburg Stock Exchange.

The company supplies a broad range of products: construction materials such as aggregates, bricks, and ready mix concrete; industrial minerals such as lime and lime products; bulk commodities such as iron ore and anthracite; future materials & metals such as phosphate, vermiculite, rare earth,s and green construction materials.

In addition, Afrimat Mining Services offers full pit-to-port solutions to the mining, construction, and quarry industries throughout Southern Africa.

Last year, the company generated revenues of ZAR2.8 billion (about $150 million), and operating profit was up 18.8%. CAGR Diluted EPS for the previous five years is up 21.47%.

Last month, Afrimat had its bid to acquire the South African operations of Lafarge, the global cement manufacturer, approved by the Competition Tribunal.

Afrimat CEO Andries van Heerden said of the deal, “It will increase [our] offering in the construction materials space, by expanding the Group’s quarry and ready-mix operations nationally. Additionally, access to the fly ash operations provides a foothold into the cement extender market. The grinding plant will allow Afrimat to grind various materials as value-added products for our current and new customers. In contrast, the cement kilns allow the Group to enter the cement value chain competitively.”

Hudaco Industries Limited (JSE: HDC)

Hudaco specializes in the importation and distribution of a broad range of high-quality, branded automotive, industrial, and electronic consumable products (mainly on an exclusive basis) for the South African and wider Southern African region.

It primarily supplies the consumer markets with stand-by and solar batteries, cooking and heating products, automotive spares and accessories, and more. Under engineering consumables, it supplies diesel engines, hydraulic and pneumatic equipment, electrical cable accessories, and more.

Over the years, the firm has been acquisitive. Last year, it bought the businesses of Brigit Fire (“to invest in an industry with growth potential and to further diversify the revenue stream”) as well as Plasti-Weld (“as a bolt-on acquisition for Astore Keymak, our thermoplastic pipes and fittings business”).

Last year, the company generated revenues of ZAR2.46 billion (about $132 million), and operating profit was up 23%. CAGR Diluted EPS for the previous five years is up 26.27%.

This was despite significant macroeconomic challenges – “chaos at South African ports impacting the supply chain, the impact of unprecedented levels of load-shedding, and rand volatility and weakness increasing cost of inventory,” its annual report noted.

Argent Industrial Limited (JSE: ART)

The group sells and trades manufactured steel and steel-related products such as metal gates, railings, and shutters. It owns over 20 vertically integrated subsidiaries in South Africa, the UK, and the US while it sends exports to over 35 countries globally. The Argent group of companies also includes several jet refueling and fuel storage businesses.

In 2021, it acquired South Africa-based American Shutters, a supplier of “a stylish door and window shutter security system” for ZAR57 million. A year earlier, it acquired UK-based Partington Engineering, a supplier of bespoke trolleys for both the traditional and e-commerce retail sectors, for GBP3.1 million.

Last year, the company generated revenues of ZAR2.46 billion (about $132 million), and operating profit was up 23%. CAGR Diluted EPS for the previous five years is up 26.27%.

In a note to investors last year, Rudi van Niekerk of fund manager Desert Lion Capital said, “I strongly believe that the market has been wrong on this one for a while now. Argent is not a hot AI stock. Maybe that is one of the reasons it is ignored by the market. Yet, as a real-world- economy stock, Argent’s earnings growth would make many a tech stock blush.”
May 23, 2024
Daba Partners With The African Fund to Transform SME Financing in Africa

At the heart of this partnership lies a shared vision between Daba Finance and TAF.

Daba Finance proudly announces its strategic partnership with The African Fund (TAF), a community-led initiative that aims to provide believers of the African growth story with a platform to invest in African small and medium enterprises (SMEs). This marks a significant stride towards revolutionizing SME financing in Africa.

This collaboration underscores a shared commitment to reshaping the investment landscape across Africa. It is driven by a vision that unites efforts in strengthening entrepreneurs and fueling economic growth.

A Shared Vision: Elevating Africa’s Entrepreneurs

At the heart of this partnership lies a shared vision between Daba Finance and TAF, both committed to growing African SMEs and entrepreneurs through innovative financial solutions.

While Daba Finance has been leading the charge with its unified investment and financing platform, TAF brings to the table a community-driven initiative aimed at providing opportunities for believers in Africa’s growth story to invest in African SMEs.

The partnership with TAF is not just a collaboration but a powerful alignment of values and objectives. Together, we harness the strengths of traditional and digital finance to empower communities and drive impactful change, united by a shared vision for a prosperous Africa

By leveraging blockchain-based tools, TAF is pioneering a new era of financial governance and investor safety, principles that resonate deeply with Daba’s ethos of transparency and accessibility.

“Africa has been attracting increasing attention from international investors, and for good reason. The continent is home to some of the world’s fastest-growing economies, and its stock markets have recently demonstrated superior performance compared to other global markets, suggesting the potential for attractive returns,” says Boum III Jr, Daba Co-founder and CEO.

“As interest in African investment opportunities continues to surge, we are positioned as the premier resource for investors seeking to gain access to the continent’s most promising investment opportunities and this partnership with TAF represents a major step further in realizing our vision of unlocking the continent’s full investment potential.”

Bringing the Vision to Life

The partnership with TAF accelerates the realization of TAF’s Minimum Viable Product (MVP), slated for completion by June 2024. The MVP represents a pivotal milestone wherein prospective investors can acquire TAF tokens to participate in equity investments across the continent. Through this collaborative effort, Daba Finance and TAF aim to democratize access to investment opportunities while fostering economic growth and prosperity in Africa.

Believers in Africa’s potential are invited to join in this transformative journey. By contributing to the initial community capital raise, individuals have the opportunity to play a pivotal role in shaping the future of African finance.

Through a simple agreement for future tokens (SAFT), contributors will gain access to investment outcomes and become stakeholders in the fund’s governance. Together, a resilient and inclusive investment ecosystem can be built that strengthens entrepreneurs and propels Africa towards prosperity.

About Daba Finance

Established in 2021, Daba Finance stands as Africa’s premier multi-asset investment and financing platform, dedicated to unlocking the continent’s full investment potential. Through a unified platform, individuals and institutions can access high-quality investment opportunities across African markets, driving economic growth and fostering sustainable development.

By providing liquidity and trade execution to retail and institutional investors, Daba offers a range of features, including reliable information, transparency, and ease of investing across the continent. The platform is dedicated to bridging the capital-to-opportunity mismatch, enabling investors to access Africa’s investable opportunities while helping African companies raise the capital they need to succeed.

About The African Fund

The African Fund (TAF) is a community-led initiative committed to investing in African SMEs through innovative financial solutions. Leveraging blockchain-based tools, TAF operates as a Cape Verdean asset-management company, revolutionizing the investment landscape and driving inclusive growth across the continent.

For more information, please visit https://theafrican.fund/ and https://dabafinance.com/

May 7, 2024
BRVM : La porte d’entrée du potentiel de l’Afrique de l’Ouest

Avec des fondamentaux solides et une stabilité monétaire liée à l’euro, l’Afrique de l’Ouest francophone offre des perspectives d’investissement viables. La BRVM sert de portail par lequel les investisseurs peuvent tirer parti de ces opportunités.

En 2018, le PDG de la BRVM, le Dr Edoh Kossi Amenounve, a rencontré des investisseurs à Londres, transmettant un message optimiste : les économies de l’UEMOA avaient enregistré une croissance moyenne du PIB de 6 % par an au cours des cinq dernières années.

Cette expansion robuste s’est poursuivie, avec une croissance moyenne dépassant les 5 % chaque année, sauf en 2020, lorsque la COVID-19 a freiné les économies mondiales.

Ces économies sont le Bénin, le Burkina Faso, la Côte d’Ivoire, la Guinée-Bissau, le Mali, le Niger, le Sénégal et le Togo, et en 2024, cinq d’entre elles figurent parmi les dix économies à la croissance la plus rapide au monde, selon les projections du FMI.

Avec cette croissance, l’Afrique de l’Ouest francophone offre certaines des meilleures perspectives d’investissement sur le continent.

Et la Bourse Régionale des Valeurs Mobilières (BRVM) sert de portail par lequel les investisseurs peuvent tirer parti de ces opportunités.

Née d’une vision commune

Une bourse unifiée transfrontalière desservant les huit pays de l’UEMOA, la Bourse Régionale des Valeurs Mobilières SA (BRVM) a été fondée en 1998 grâce à une vision commune des États membres.

Basée à Abidjan, en Côte d’Ivoire, elle sert de bourse commune pour les 140 millions d’habitants de la région.

La bourse a été créée pour exploiter les forces collectives des économies de la région.

Elle opère en franc CFA, la monnaie commune à tous les États membres francophones de l’Afrique, indexée sur l’euro et supervisée par la Banque Centrale des États de l’Afrique de l’Ouest. Cela offre une stabilité et une prévisibilité des changes aux investisseurs.

L’UEMOA partage également un régulateur financier commun, harmonisant la surveillance à travers les frontières.

Près de trois décennies de croissance

Avec seulement 35 inscriptions au départ, la BRVM s’est rapidement étendue au cours des 26 dernières années.

La BRVM a été la bourse la plus performante d’Afrique en 2015, enregistrant une augmentation de 17,7 % de son indice composite de référence.

Cela a contribué à cimenter son statut de l’une des principales bourses d’Afrique, se joignant aux rangs des bourses de pays tels que le Nigeria, le Maroc et le Kenya.

Après quelques années plus calmes, elle a enregistré un rebond significatif en 2021, avec une appréciation de 39,2 % – la deuxième plus élevée en Afrique.

En décembre 2022, Orange Côte d’Ivoire, le plus grand opérateur mobile de la Côte d’Ivoire, a été introduit en bourse via une IPO sursouscrite qui a levé un record de 236 millions de dollars sur la bourse.

L’action a jusqu’à présent généré un rendement de 46,77 % (en tenant compte de ses dividendes généreux) depuis cette introduction historique, ajoutant 2,5 milliards de dollars à la capitalisation boursière de 12 milliards de dollars, répartie entre 46 sociétés cotées.

Ces sociétés comprennent le leader des télécommunications Sonatel, le fournisseur d’électricité CIE, la banque panafricaine Ecobank, et des géants bancaires tels que la Société Générale, la Bank of Africa et Oragroup. Des multinationales telles que Nestlé et TotalEnergies sont également cotées.

Au-delà de la stabilité et de l’ampleur, la BRVM offre également des rendements attractifs en dividendes, avec une moyenne de 6 à 8 % – dépassant largement les rendements habituels dans la plupart des marchés développés.

La capitalisation boursière totale de la bourse a plus que doublé entre 2019 et fin 2022, passant de 9 billions de francs CFA à plus de 13 billions de francs CFA (environ 23 milliards de dollars).

À la fin de 2023, elle comptait 123 lignes obligataires, 46 sociétés cotées, dont des entreprises majeures comme Sonatel, Onatel et la Société Générale Côte d’Ivoire, devenant l’une des plus grandes bourses d’Afrique en termes de capitalisation boursière.

En septembre, la composante actions du marché a dépassé les 8 billions de francs CFA de capitalisation boursière pour la première fois, reflétant l’accélération de l’expansion économique en Afrique de l’Ouest.

Jusqu’à huit des actions de la bourse ont enregistré des gains à deux chiffres l’année dernière.

Parallèlement à cette croissance, la bourse a innové pour élargir son attrait.

Elle a introduit des cotations d’obligations islamiques conformes à la charia (sukuk) en 2016, et un an plus tard, elle a lancé un nouveau conseil pour améliorer l’accès au financement des PME.

L’accès au financement reste un obstacle majeur pour les entrepreneurs et les petites entreprises à travers l’Afrique.

Cette initiative vise à mettre en relation des petites entreprises prometteuses avec un capital à long terme nécessaire, que les investisseurs peuvent acquérir via la BRVM.

Avec des voies plus faciles pour lever des fonds propres, des PME dynamiques dans des pays tels que la Côte d’Ivoire, le Sénégal et le Burkina Faso peuvent se développer et stimuler la croissance économique.

Stabilité en période de turbulence monétaire

Un avantage majeur de la BRVM est son utilisation du franc CFA indexé sur l’euro.

Cela offre une stabilité monétaire inégalée sur un continent souvent agité du point de vue de la politique monétaire.

Les investisseurs peuvent être assurés que leurs rendements ne seront pas érodés par des fluctuations soudaines des taux de change ou une inflation élevée.

En revanche, les actions négociées sur des bourses nationales telles que le Nigeria, l’Afrique du Sud et le Ghana présentent un risque de change significatif.

Par exemple, l’indice All-Share de la Bourse nigériane a enregistré un rendement de 45,9 % en 2023, son plus élevé jamais enregistré.

Cependant, une dévaluation de 55 % du naira nigérian par rapport au dollar américain a signifié que la bourse a affiché un rendement négatif de 29,34 % pour les investisseurs étrangers.

Le lien avec l’euro de la BRVM réduit un tel risque pour les investisseurs étrangers.

Les entreprises cotées à la BRVM bénéficient également de réglementations standardisées et d’une infrastructure commerciale commune dans toute la région.

De plus, une gouvernance stricte et une surveillance par le régulateur régional AMF UMOA (Autorité des Marchés Financiers de l’Union Monétaire Ouest Africaine) renforcent la protection des investisseurs.

Le régulateur a récemment suspendu la cotation d’une entreprise cotée, EVIOSYS Packaging SIEM, pour non-conformité aux règles de cotation, soulignant son engagement envers la transparence et la conformité.

Des défis de liquidité persistent

Malgré ses forces, la BRVM fait face à quelques défis persistants.

La liquidité reste relativement faible par rapport aux bourses plus importantes.

Le marché est dominé par quelques grandes entreprises ivoiriennes telles que Sonatel et Ecobank, et les volumes de transactions sont faibles pour d’autres inscriptions.

De plus, 35 entreprises, soit 76 %, cotées à la bourse sont ivoiriennes.

Attirer davantage de cotations, en particulier de PME et d’autres pays de l’UEMOA en dehors de la Côte d’Ivoire, et diversifier sa base d’investisseurs contribueront à accroître la liquidité.

Néanmoins, la BRVM reste le symbole d’une intégration économique régionale réussie en Afrique.

Elle est l’une des deux seules bourses unifiées à l’échelle régionale sur le continent, aux côtés de la BVMAC partagée par six États d’Afrique centrale francophones.

Intégration avec l’ensemble de l’Afrique de l’Ouest

La BRVM est un modèle pionnier d’intégration financière et économique régionale en Afrique.

En regroupant leurs marchés au sein d’une seule bourse transfrontalière, les huit pays de l’UEMOA ont créé une plateforme beaucoup plus efficace pour la collecte de fonds et les investissements par rapport aux bourses nationales fragmentées.

En tant que première et seule bourse régionale entièrement intégrée au monde, la BRVM offre aux plus petits pays membres tels que le Bénin, la Guinée-Bissau et le Niger un accès au capital et à l’échelle qu’ils auraient du mal à atteindre seuls.

Elle harmonise également la réglementation et l’infrastructure du marché à travers les frontières.

Compte tenu de cette promesse, la bourse travaille maintenant à capitaliser sur son succès grâce à une intégration plus étroite des marchés de l’Afrique de l’Ouest.

Elle collabore avec les bourses du Nigeria et du Ghana sur des plans d’intégration visant à développer une plateforme de trading unifiée.

Cela pourrait considérablement élargir les opportunités pour les investisseurs et les entreprises.

Et avec des plateformes d’investissement comme Daba offrant un accès sans précédent à la bourse via une application mobile, de nouveaux investisseurs peuvent facilement exploiter les offres de la BRVM et participer aux opportunités de croissance des entreprises africaines cotées.

Avec une croissance économique solide prévue dans toute l’Afrique de l’Ouest, la BRVM offre une destination d’investissement passionnante.

Mais la bourse est plus qu’une simple opportunité d’investissement – elle est un pionnier de l’intégration régionale et un modèle pour le développement des marchés de capitaux en Afrique.

Ses forces en matière d’intégration, de stabilité monétaire, de gouvernance et d’innovations constantes en font un modèle pour les bourses à travers l’Afrique et une option attrayante pour les investisseurs internationaux à la recherche de nouveaux marchés frontières.

En tant qu’initiative régionale exceptionnelle en Afrique, la BRVM offre une porte d’entrée au potentiel massif de l’Afrique de l’Ouest francophone pour les investisseurs en quête de nouveaux horizons.

Cet article a été initialement publié dans Pulse54, la lettre d’information bimensuelle de Daba qui explore ce qui est ancien et nouveau dans le paysage des investissements en Afrique. Inscrivez-vous ici.

February 1, 2024
BRVM: The Gateway To West Africa’s Potential

With strong fundamentals and currency stability tied to the Euro, francophone West Africa provides viable investment prospects. The BRVM serves as the portal through which investors can capitalize.

Back in 2018, BRVM CEO Dr. Edoh Kossi Amenounve met with investors in London conveying an optimistic message: WAEMU economies had averaged 6% GDP growth annually over the prior half-decade.

This robust expansion has continued, with average growth above 5% each year except in 2020 when COVID-19 stalled global economies.

These economies are Benin, Burkina Faso, Côte d’Ivoire, Guinea-Bissau, Mali, Niger, Senegal, and Togo, and in 2024, five of them feature among the world’s ten fastest-growing economies projected by the IMF.

With this growth, francophone West Africa offers some of the best investment prospects on the continent.

And the BRVM stock exchange serves as the portal through which investors can capitalize.

Born From a Shared Vision

A unified cross-border stock exchange serving all eight WAEMU countries, the Bourse Régionale des Valeurs Mobilières SA (BRVM) was founded in 1998 through a shared vision of the member states.

Headquartered in Abidjan, Ivory Coast, it serves as the common stock exchange for the 140 million people of the region.

The exchange was created to harness the collective strengths of the region’s economies.

It operates on the CFA Franc, the common currency for all francophone African member states pegged to the Euro, overseen by the Central Bank of West African States.

This offers foreign exchange stability and predictability to investors.

The WAEMU also shares a common financial regulator, harmonizing oversight across borders.

Nearly three decades of growth

Starting with just 35 listings, the BRVM has expanded rapidly over the past 26 years.

The BRVM was Africa’s top-performing stock exchange in 2015, notching up a 17.7% increase in its benchmark composite index.

This helped cement its status as one of Africa’s leading exchanges, joining the ranks of bourses in countries like Nigeria, Morocco, and Kenya.

After a few slower years, it saw a strong rebound in 2021, appreciating 39.2% – the second highest in Africa.

In December 2022, Orange Côte d’Ivoire—Ivory Coast’s largest mobile operator—was listed on the BRVM via an oversubscribed IPO that raised a record $236 million on the exchange.

The stock has so far returned 46.77% (taking its juicy dividends into account) since the landmark listing, which added $2.5bn to the exchange’s $12bn equity market cap, spread across 46 listed companies.

These include telecom leader Sonatel, electricity provider CIE, pan-African lender Ecobank, and banking giants like Société Générale, Bank of Africa, and Oragroup. Multinationals like Nestlé and TotalEnergies are also listed.

Beyond stability and scale, the BRVM also offers attractive dividend yields averaging 6-8%—far outpacing typical yields in most developed markets.

The exchange saw its overall market capitalization more than double between 2019 and the end of 2022, from 9 trillion CFA francs to over 13 trillion CFA francs (equivalent to about $23 billion).

By the end of 2023, it had 123 bond lines, 46 listed companies—including major firms like Sonatel, Onatel, and Société Generale Côte d’Ivoire—and had become one of the largest stock exchanges in Africa based on market cap.

In September, the equities component of the market crossed 8 trillion CFA francs in market capitalization for the first time, reflecting the acceleration of West Africa’s economic expansion.

Up to eight of the stocks on the exchange posted double-digit share price gains last year.

Alongside this growth, the exchange has innovated to broaden its appeal.

It introduced sharia-compliant Islamic bond (sukuk) listings in 2016 and a year later, it launched a new board to improve SME financing access.

Access to funding remains a major hurdle for entrepreneurs and small businesses across Africa.

This initiative aims to connect promising smaller companies with much-needed long-term capital from investors who can purchase stakes via the BRVM.

With easier paths to raise equity financing, dynamic SMEs across countries like Côte d’Ivoire, Senegal, and Burkina Faso can expand and drive economic growth.

Stability amid currency turbulence

A major advantage of the BRVM is its use of the euro-pegged CFA franc.

This provides unmatched currency stability in an often turbulent continent for monetary policy.

Investors can be reassured their returns will not be eroded by sudden exchange rate swings or high inflation.

By contrast, equities traded on national exchanges like Nigeria, South Africa, and Ghana carry significant currency risk.

For instance, the Nigerian Exchange’s All-Share Index returned 45.9% in 2023, its highest ever on record.

But a 55% devaluation of the Nigerian naira against the US dollar meant the stock market returned a negative 29.34% to foreign investors.

The BRVM’s euro peg slashes such risk for offshore investors.

Companies listed on the BRVM also benefit from standardized regulations and trading infrastructure across the region.

In addition, strict governance and oversight by regional regulator AMF UMOA (Autorité des Marchés Financiers de l’Union Monétaire Ouest Africaine) enhance investor protections.

The regulator recently suspended trading of a listed firm, EVIOSYS Packaging SIEM, for non-compliance with listing rules – underscoring its commitment to transparency and compliance.

Liquidity challenges linger

Despite its strengths, the BRVM faces some lingering challenges.

Liquidity remains relatively low compared to larger exchanges.

The market is dominated by a few large Ivorian companies like Sonatel and Ecobank, and trading volumes are thin for other listings.

More so, 35 or 76% of companies listed on the bourse are Ivorian.

Attracting more listings, especially from SMEs and more WAEMU countries apart from Cote d’Ivoire, and diversifying its investor base will aid liquidity.

Nonetheless, the BRVM remains a symbol of successful regional economic integration in Africa.

It is one of only two unified, region-wide stock exchanges on the continent, alongside the BVMAC shared by six francophone Central African states.

Integrating with the wider West Africa

The BRVM is a pioneering model of regional financial and economic integration in Africa.

By pooling their markets into a single cross-border exchange, the eight WAEMU countries have created a far more efficient platform for fundraising and investment compared to fragmented national exchanges.

As the first and only fully integrated regional stock exchange in the world, the BRVM offers smaller member countries like Benin, Guinea-Bissau, and Niger access to capital and scale they would struggle to achieve on their own.

It also harmonizes regulation and market infrastructure across borders.

Given this promise, the exchange is now working to build on its success through closer West Africa market integration.

It is collaborating with exchanges in Nigeria and Ghana on integration plans to develop a unified trading platform.

This could significantly expand opportunities for investors and businesses.

And with investment platforms like Daba providing unprecedented retail access to the exchange through a mobile app, new investors can easily tap into the BRVM’s offerings and participate in the growth opportunities of public African companies.

With strong economic growth projected across West Africa, the BRVM offers an exciting investment destination.

But the exchange is more than just an investment opportunity – it is a pioneer of regional integration and a model for capital market development across Africa.

Its integration strengths, currency stability, governance, and steady innovations make it a model for exchanges across Africa and an attractive option for international investors seeking new frontier markets.

As one of Africa’s standout regional initiatives, the BRVM provides a gateway into francophone West Africa’s massive potential for investors seeking new frontiers.

This article was first published in Pulse54, Daba’s bi-monthly newsletter that dives into what’s old and new in Africa’s investment landscape. Sign up here

February 1, 2024
Why Investors Are Excited About Senegalese T-Bond

Senegal is set to issue a 200 billion CFA francs ($330 million) treasury bond in three tranches, attracting significant investor interest.

With the West African nation boasting one of Africa’s fastest-growing economies, investors have good reason to be excited.

Here are five factors driving investor enthusiasm for the bond issuance:

1. Quality of the Issuer

Senegal has established itself as a model of political stability in West Africa. The country has seen peaceful transitions of power since independence in 1960.

Recently, President Macky Sall announced he would not seek a third term in the 2024 elections, easing earlier political tensions.

Also Read: 2024 Outlook – A Year of Elections in Africa

The country has also established itself as a frequent and reliable participant in the West African Economic and Monetary Union’s (WAEMU) capital market. In 2023 alone, the Senegalese government conducted 44 bond and note issuances on this platform.

Dakar, Senegal

Global credit rating agencies Standard & Poor’s and Moody’s have classified Senegal at investment grade levels B+ and Ba3 respectively, underscoring the country’s improving creditworthiness.

The IMF also forecasts Senegal, already WAEMU’s second-largest economy, to record Africa’s second-highest economic growth rate this year and the world’s fifth.

2. Steady Income Stream

Like most government bonds, Senegal’s offering will provide investors with regular interest payments over the lifespan of the bond, enabling a steady stream of income.

The 5-year tranche pays a 6.25% coupon, the 7-year pays 6.45%, and the 10-year pays 6.65%, offering investors a robust and steady semi-annual income stream and ensuring healthy yields especially given current global rate trends.

3. Low Default Risk

Backed by a sovereign government, sovereign bonds like Senegal’s pose extremely little default risk compared to corporate paper. While corporate bonds offer juicy yields, they are only as reliable as the issuing company’s financial health.

Senegal has never defaulted on its obligations. Investors can count on the government to make good on its promised coupon payments and principal redemption.

President Macky Sall

4. Tax Advantages

Resident investors will enjoy exemption from taxes on interest payments and repayment of principal. This combination of healthy yields absent of taxes renders Senegalese bonds an attractive fixed-income proposition.

For foreign investors, income is subject to applicable national tax regimes.

5. Liquidity & Accessibility

Sovereign bonds tend to trade more actively owing to higher issuance volumes, ensuring healthy liquidity for investors.

The bonds can be bought directly from the government or through online investment platforms such as Daba.

They will trade on the francophone West Africa regional stock exchange, BRVM, providing liquidity for investors. The government reserves the right to repurchase bonds on the open market.

So investors can sell holdings fairly easily.

The Senegalese bond will trade on the francophone West Africa regional stock exchange, BRVM, providing liquidity for investors.

Investors can also conveniently purchase Senegalese bonds through brokerages or mutual funds without directly participating in auctions. The ability to relatively easily cash out investments before maturity provides additional flexibility.

With Senegal’s strong economic growth prospects and credit profile, combined with the reliability and advantages of a sovereign bond, investors can gain exposure to one of Africa’s star economies while earning an attractive risk-free return on their capital.

For more content on investment trends and opportunities, check out the Daba application today!

January 30, 2024
Comment les Startups en Phase Initiale Peuvent Gagner en Visibilité et Attirer les Investisseurs

Gagner en visibilité et attirer l’attention des investisseurs est essentiel pour les startups en phase initiale qui recherchent des financements. Pourtant, de nombreux fondateurs ont du mal à créer de la traction et à attirer l’attention des investisseurs.

Avec une multitude de nouvelles entreprises émergentes chaque jour, élaborer une approche stratégique pour accroître la visibilité peut faire toute la différence et démarquer votre startup de la foule.

Voici quelques tactiques éprouvées pour aider les startups à gagner la visibilité nécessaire et à attirer l’attention des investisseurs potentiels.

Concevoir un récit captivant

Chaque startup a une histoire, et c’est souvent le récit qui résonne avec les investisseurs. Élaborer une histoire captivante aide votre public à se connecter émotionnellement avec votre mission et votre vision.

Votre récit devrait mettre en avant le problème que vous résolvez, l’écart sur le marché que vous comblez et l’approche unique que vous adoptez.

Tirer parti de la puissance des médias sociaux

Les médias sociaux sont un outil puissant pour la visibilité des startups. Des plateformes comme LinkedIn, Twitter et Instagram offrent une avenue pour mettre en valeur la culture de votre entreprise, vos jalons et votre leadership éclairé.

Partagez régulièrement des mises à jour, engagez-vous avec votre public et participez à des conversations pertinentes pour amplifier la portée de votre startup.

Construire une présence en ligne robuste

Les investisseurs effectuent souvent des recherches approfondies en ligne avant de considérer une startup. Assurez-vous que votre site web n’est pas simplement un espace réservé, mais une représentation convaincante de votre marque.

Optimisez-le pour les moteurs de recherche (SEO) pour accroître la visibilité. Un site web bien conçu avec un message clair, un design convivial et un contenu pertinent peut laisser une impression durable sur les investisseurs potentiels.

S’engager dans le leadership éclairé

Établir votre startup en tant que leader d’opinion dans votre industrie peut attirer à la fois des clients et des investisseurs.

Rédigez des articles de blog perspicaces, contribuez à des publications de l’industrie et participez à des webinaires ou des podcasts.

En fournissant régulièrement des idées précieuses, vous positionnez votre startup en tant qu’autorité, la rendant plus attrayante pour les investisseurs à la recherche d’une expertise sectorielle.

Réseauter efficacement

Le réseautage est un pilier du succès des startups.

Participez à des conférences de l’industrie, rejoignez des incubateurs de startups et connectez-vous avec des influenceurs et des partenaires potentiels.

Construire un réseau solide augmente non seulement la visibilité de votre startup, mais ouvre également des portes à des investisseurs potentiels qui font confiance aux recommandations de leur réseau.

Préparez vos supports

Optimisez votre présentation, votre résumé exécutif et autres documents de votre startup. Articulez clairement et de manière concise votre proposition de valeur, les caractéristiques de votre produit, votre stratégie de mise sur le marché et l’opportunité de marché adressable.

Quantifiez votre traction à ce jour avec des métriques et des KPI qui mettent en évidence la croissance. Ces supports devraient susciter l’intérêt des investisseurs et présenter votre startup comme une opportunité d’investissement attrayante.

Gagner en visibilité et attirer des investisseurs pour les startups en phase initiale nécessite une approche pluridimensionnelle.

N’oubliez pas, le parcours d’une startup ne concerne pas seulement le produit ou le service ; il s’agit de raconter une histoire qui captive le public et laisse une impression durable sur les investisseurs potentiels.

Daba propose diverses opportunités pour stimuler la croissance de votre start-up. Découvrez comment.

En mettant en œuvre ces stratégies, votre startup peut naviguer avec confiance dans le paysage concurrentiel, attirer l’attention qu’elle mérite et élargir les perspectives de financement potentielles et les relations avec les VC et les investisseurs providentiels.

Êtes-vous un fondateur de startup cherchant à accroître votre visibilité auprès de la communauté des investisseurs ? Découvrez comment Daba peut vous aider à atteindre vos objectifs de collecte de fonds. Cliquez ici pour commencer.

January 21, 2024